Episode 203

Branding & Scaling Your Career or Business Beyond Convention | Darius Davie | Mens Stylist | Co-Founder + Creative Director, Groom Guy

Do you want to grow? Tune in to learn all about branding, business-building, and career planning while hearing Darius’s journey to building Groom Guy.

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KEY TAKEAWAYS:

  • Off to a choppy start, Darius was let go at his first shop, which only fueled him to push harder, learn, and grow! He went to school, got a job in management at a shop, and then transitioned to behind-the-chair.
  • Darius is building his business, Groom Guy, to partner and offer grooming services and products in hotels worldwide.
  • Learn your target demographic and where they shop, live, and hang out. Use this and more research to tailor your services and experience to that customer based on all this information. The customer's experience starts before they enter the shop or salon and doesn't end when they walk out the door. If you fully understand this about your customer and can answer all of this, you are (or on the way to) delivering a high-end service!
  • "The chair is one of the most powerful places for you to make connections...you are a walking LinkedIn".
  • You will only sometimes stay at the same place for the rest of your career, but you should learn how different folks run their businesses so you can grow your career and endeavors!

👉Follow Darius on IG here.

👉Follow Groom Guy on IG here.

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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About your host

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.