Episode 156
Dissecting Social Media Trends & My Story | Crystal Green | Podcast Host + Author + Coach + Course Creator + Speaker + Master Stylist | YourHairMentor.com
Tune in to hear Crystal Green and Robert address and dissect the most popular Social Media trends that pertain to the customer!
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KEY TAKEAWAYS:
-- Crystal wanted to be a dentist, but after joining her sister for a haircut appointment after she cut her sister's hair, the hairdresser noticed her natural talent and suggested she go to cosmo school.
-- After going to school, Crystal worked at a salon doing hair for an hourly wage. After 2 years of working at the salon on hourly wages, Crystal went to a booth rental.
-- The biggest struggle Crystal overcame in building her business(es) is social media. Now there are tons of courses and podcasts where people discuss and teach so many different things that you can just google: "how to..."
-- CUSTOMER SERVICE & EXPERIENCE:
- greet every single client the same way to ensure consistency
- never let a client go unattended at the desk and welcome & acknowledge clients as soon as they enter your space
- clients need to feel like they come first, not us
- boundaries are important, but they are not necessarily something that you need to post about and/or signal to clients that they need to respect your boundaries...this can come off as egocentric or you having a bad attitude
- do not push clients away; you are here to serve. If you do not accept this reality of service, you will have a hard time being successful long term
- ask your clients what they like AND what they don't like about their previous service and remove your EGO so that you can
- better serve your clients
-- Our business is like a membership...you want recurring business, not a constant flow of new clients
-- Clear communication throughout the entire service about what you are doing and managing expectations. This will enable you to charge the customer to change their hair if they decide they don't like what they asked for...messing up someone's hair and not delivering what you promised means you have to pay to fix it.
👉Follow Crystal on IG, check out her website, and all of her personal recommendations on her episode page
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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
