Episode 141

How to Build a Brand | Adam Muncy | Co-Owner + CEO | Samson's Haircare

Tune in to hear Adam Muncy, Co-Owner + CEO of Samson's Haircare, deliver tons of valuable information about building a brand! ⁠

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KEY TAKEAWAYS:

-- Is your brand you, or do you want to have a separate brand from your own identity? This can also look like separating the Brand from you and your partner(s)

-- BUILDING A BRAND? Start with a mood board. Figure out what matters to you in terms of colors, imagery, and tone, and consider the emotions that this all invokes and align it with your desired brand.

-- Are you a tastemaker? Do you have an eye for good vs bad haircuts, color, styling, music, food, etc? Pick out what brands you like and consider that when putting your mood board together in the brand identification process!

-- Your brand identity needs to be thorough. Everything about your brand...EVERYTHING...communicates something. Make sure all decisions you make are in line with the brand! Music, fonts, memes, ingredients, products, lighting, etc...IT ALL MATTERS!

MENTIONED IN TODAY’S EPISODE:

-- Follow Samson's Haircare on Instagram

-- Check out Samson Haircare's website

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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About your host

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.