Episode 78

SERIAL HAIR ENTREPRENEUR TALKS TRENDS IN THE INDUSTRY | DOMINIQUE DIBENEDETTO | SALON OWNER + WIG SPECIALIST + EDUCATOR | AURA HAIR CO | SOUTH FL

Tune in to hear Dominique DiBenedetto (@hairbydomd) from Aura Hair Co. and Wigs by Dominique share what trends in the industry she sees happening now!

KEY TAKEAWAYS:

-- COVID changed the way people spend money

-- Customers’ expectations are on the rise along with their excess savings from not spending during COVID

-- Customers are not giving you as many chances

-- Bad Days = lost customers

-- Know your numbers, get a coach, and make sure you make at least a 12% profit margin.

-- Change your verbiage with clever use of words: Conversation piece versus chunky highlight

-- Watch educational videos and pay attention to the educators’ use of words. These are the latest trends because the companies that employ them do tons of research to know the best word to use when selling!

-- Use visuals, no more swatches!

-- Learn how to dissect a photo and use multiple pics to give yourself a little variance in the results.

MENTIONED IN TODAY’S EPISODE:

-- Dominique DiBenedetto's YouTube Channel: https://www.youtube.com/channel/UCp4sZkn9V565UDPup5Lv6SQ

-- Wigs by Dominique: https://wigsbydominique.com/

-- Aura Hair Co. : https://www.aurahaircompany.com/

We deliver curated resources, coaching, advice, and first-hand experience so you may become a well-rounded, self-sufficient, business-savvy, and strong individual, ready to transition or transform yourself and the industry. We won’t stop until we are all: Hairdresser Strong.


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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.