Episode 177

Suite Success: How I Grow My Clientele with Email | Claire Monroe | Hair Designer | Virtual Assistant | Consultant | Claire Monroe Hair Co.

Tune in to hear Claire (@clairemonroehairco) tell you why social media is not as important as email in growing and managing your business!⁠

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Key Takeaways

  • Claire has worked in a suite, a small town, a salon, and a big city!
  • Right before COVID, Claire became independent, renting at a studio, and then COVID-19 caused her to go to a suite!
  • Suite owners have to do cleaning, hair, bookings, marketing, etc...it can be very overwhelming!
  • Using email enabled Claire to manage her clientele and stay connected, more so than Instagram.
  • Instagram is not going to get you the engagement that emails will.
  • Suite vs. salon stylists should consider reducing their administrative work by focusing less on social media and more on connecting with customers.
  • Create an email system to stay connected. Start with a welcome email with location, directions, getting to know you, and other things to know.
  • Make sure your pricing is correct; it will likely differ from a salon.
  • Schedule a day to handle your business, laundry, marketing, and admin time per week...you are a business owner now; you have to work on your business and not just in your business.
  • The extra day gives you wiggle room to handle clients if you cancel on clients at the last minute.
  • Take time for yourself, enjoy your life, and feel confident in working with systems in place to help you manage your business; email is a must-have!

🔅 Stop undercharging your clients! You are losing lots of money! 65% of hairdressers in the UK are self-employed, hence the rise of salon suites!

👉Follow Claiew on IG and check out his personal recommendations here.


The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.


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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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About your host

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.