Episode 212
Tech, Business, & Social Media: Getting to The Truth of What Matters | Gordon Miller | CEO, Beauty Cast | Founder, Social Beauty Makers
If you think you understand the industry, watch this and find out! Tune in as Gordon Miller gives context to tech, culture, social media, and beyond, which dispel and reveals a perspective you don't want to miss!
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Key Takeaways
🔅Gordon isn't a salon owner or a hairdresser. He studied finance and economics at university and started his career working for a chain of salons and schools. He then moved to Pivot Point, followed by Milady, where he eventually ran the company. After that, he became the Executive Director of the National Cosmetology Association. His journey then took him into media and social media, where he became the publisher of American Salon magazine and later the CEO & President of Hairbrained. This experience led him to do consulting, Beauty Cast Network, and his podcast, Social Beauty Makers!
🔅Technological advancements in our industry come from the application of tech in other industries and from R&D by the big product and salon companies, the industry players who have the money.
🔅The desire for independence in our industry is not new, but the technology to enable solopreneurs is a game-changer. With the advent of business management software and the power of social media, not only can you communicate with customers, but you can also be influenced by independent influencers. This technological empowerment is reshaping the beauty industry, offering new opportunities for growth and success.
🔅The success rate of startups is 20% or less.
🔅If you are going out on your own to a suite, are you professionally mature enough? Do you have the experience needed to handle your own business?
👉Follow Gordon on Instagram here
👉Follow Beauty Cast Network on Instagram here
👉Check out Social Beauty Makers (Gordon's weekly FREE e-newsletter & podcast) here
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