Episode 70

Boost Revenue Without Raising Prices | Michelle Wheatley | Business Advisor + Salon Owner | AZ

Tune in to hear Michelle Wheatley share how you can boost your revenue without raising your prices!

KEY TAKEAWAYS:

-- Changing the way we communicate price and services must change to reduce Guests trying to a-la-carte.

-- Use Waivers to explain services, the amount of work, risks, and prices.

-- ALL NEW CLIENTS should have their own email, jot form, or google form to streamline the intake process for pre-consultations.

-- Squeezing Guests in causes you to run behind which causes you to lose control of your day which leads to undercharging due to not updating your ticket.

--Raising your prices is not always the best way to increase your revenue.

-- Look at your systems and find where there is slippage of charges, increase customer satisfaction, reduce losses due to improper charging, and this will increase revenue

-- Rethink how we list our services to be more encompassing.

-- Do consultations before the customer books their appointment.

-- Only agree to what can be done in the time available, communicate expectations, and stop squeezing them in!

-- SALON OWNERS: Ask all staff what trips them up throughout the day, analyze them, and/or get an adviser to help you design systems to fix them…this will increase revenue!

MENTIONED IN TODAY'S EPISODE:

-- Beauty Business Guide

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.