BUILDING A WIG BIZ & CONQUERING THE FEAR OF HAIR LOSS | DOMINIQUE DIBENEDETTO | SALON OWNER + WIG SPECIALIST + EDUCATOR | AURA HAIR CO | SOUTH FL

Tune in to hear Dominique DiBenedetto (@hairbydomd) from Aura Hair Co. and Wigs by Dominique share how she built a wig business and conquered her fear of hair loss!

KEY TAKEAWAYS:

-- The wig industry has a lot of room for disruption (education, supply chain, and cut/color for clients).

-- There is an 80% failure rate of hair recovery treatments (& $$$$$$)!

-- I make wigs for myself which helps me make them for other people.

-- Wigs should not be taboo when extensions are not!

-- Started the wig business because people wanted their wigs colored after seeing her on social media.

-- I had lots of insecurity about wearing a wig, but when I let people know, I received so much support and the need from others came like a wave.

-- WIG companies can be responsibly sourced, scammers, or exploitative…DO YOUR RESEARCH

MENTIONED IN TODAY’S EPISODE:

-- Dominique DiBenedetto's YouTube Channel: https://www.youtube.com/channel/UCp4sZkn9V565UDPup5Lv6SQ

-- Wigs by Dominique: https://wigsbydominique.com/

-- Aura Hair Co. : https://www.aurahaircompany.com/

We deliver curated resources, coaching, advice, and first-hand experience so you may become a well-rounded, self-sufficient, business-savvy, and strong individual, ready to transition or transform yourself and the industry. We won’t stop until we are all: Hairdresser Strong.

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