Episode 137

Building a Brand & Production Biz via My Hair Community & Relationships | Ivis Hernandez | Hair Artist + Owner | ⁠ Tha Viibe & Viibe Different

Tune in to hear Ivis Hernandez tell us how he built his clothing line and events production business via his community & relationships!⁠

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KEY TAKEAWAYS

  • Relationships and Community are some of the most important aspects of being a successful entrepreneur.
  • Artists and Creators need to get their work out in front of the public and what better way than asking your community to help you? The network effect of this is so much more powerful than social media.
  • Developing a brand means keeping it top of mind, staying inspired, building relationships, and staying agile.
  • Ivis was willing, inspired, and appreciative of the relationships in his life. This incredible attitude and his creativity were appreciated by others who supported him.
  • Ivis spent his own money to build his clothing brand to expose it to the world. He also went to conferences, joined artistic teams, and outfitted models.
  • He used conferences to showcase his clothing brand which led to so much!
  • Ivis says not to believe in competition with others, only with yourself and doing better., only with yourself and doing better.

MENTIONED IN TODAY'S EPISODE:

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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About your host

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.