Episode 138
How We Adopted Genderless Pricing in a Multi-Generational Salon | Maria Elizabeth | Owner + Founder + Stylist | Salon deZEN | VA
Tune in to hear Maria Elizabeth explain her experience and process on how she transitioned from an old-school pricing model to a genderless pricing model and how she handled the friction between multiple generations of stylists!
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KEY TAKEAWAYS:
-- Salon deZEN changed their prices to be genderless.
-- First, they had a meeting, and then they got "buy-in" from the team.
-- Next, they introduced the new pricing structures.
-- Mens cuts were transitioned into barber cuts, and then they were a genderless priced salon!
-- Friction with changing the salon culture over to being respectful and considerate of everyone’s gender identity with both the younger and older generations is explained:
--Younger generations were so excited to be in a progressive industry and not very patient with the older generation, who was trying to adjust the language they used to be more considerate and respectful of gender identity
--The older generation struggled to change the way they speak to remove gender and/or be more aware of others who are different.
-- Hire an expert to help coach you and your team on the transition from gender-based services to gender-affirming or genderless pricing.
-- Embrace change or risk your business becoming irrelevant or harder to survive.
MENTIONED IN TODAY'S EPISODE:
-- Follow Salon deZen on Instagram
-- Follow Maria on Instagram
-- Check out Salon deZEN's website
-- Get Maria's personal recommendations here
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
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