Episode 168
Customer Experience Revolution: Tech's Vital Role in Salons | Scott Moon | Founder, Salon S.O.S. | www.SalonSOS.ca
Tune in to hear Scott Moon, Founder of Salon S.O.S deliver you valuable information on how and why to adopt tech in your business NOW!
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KEY TAKEAWAYS:
🔅Scott is not a service provider. He’s in Marketing.
👉 History: Marketing, L’Oreal & a GM for top color line in Canada
👉Scott went from working through corporations and now directly w/ Salons and Independent Stylists
👉After experiencing the gratitude of a salon owner whom he had helped during all of his work with L'Oreal, he went out on his own!
👉Build and leverage your network to start your own business...in that order! It's all about relationships!
👉Salon SOS is designed to be affordable for website creation, management, SEO, social media work, and a salon loyalty app
👉Focusing on building relationships will help elevate client loyalty
👉Online booking is what customers want, and 25% of the industry is already using it... despite your reasons for not adopting it!
👉With online booking comes digitization of their experience, which enables so much more connection than without it!
👉SALON OWNERS: If you want to attract stylists into the future, digitize your customers' experience and systems because the new generation does not want to work for dinosaurs. You gotta be on top of your tech game to attract these Rising Stylists.
👉INDEPENDENT STYLISTS: You are your own business, not just a hairdresser. You will need to stay on top of business education and deal with the constant need for new clients! Technology can also help enhance the customer experience and increase efficiency, which gives you more time to focus on your business and new client acquisition.
👉RISING STYLISTS: Help the industry and salons push the envelope! Collaborate and lead Salons and folks that are behind the time and with vast deficiencies in their use of tech; they/we need you!
MENTIONED IN TODAY’S EPISODE:
👉 Follow Scott/Salon S.O.S. on Instagram, check out his website and more on his episode page.
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
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