Episode 182

Equality in Pricing: A Deep Dive into Inclusion vs. Gender-Based Models | Georgia “G” Tournai | Owner, G TOURNAI Hair + Creative Studio | Educator + Salon Consultant

Tune in to hear Georgia "G" Tournai speak in depth on varying pricing structures and ask: "why do you still have gender-based prices?"

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KEY TAKEAWAYS:

  • Gender-based pricing for haircuts does not make sense anymore. You used to have beauty and barber shops where the women and men (respectively) would go weekly to get their hair done. Now, everything is a hybrid. Men get color and blowouts, and women get clipper cuts!
  • The easiest transition away from gender-based pricing is based on the length of hair: clipper cut>short cut>long cut.
  • Gender-based pricing is not a political, social, or religious issue but a moral one. Is it okay to charge different prices for the same haircut solely based on gender?
  • If you want to give out discounts, for whatever reason, do not discount your services! Referral program for free products...give away products, not services, so you do not build a clientele always looking for discounts.
  • Time-based pricing makes more sense for those who perform more time-intensive services, such as extensions and color corrections.
  • Shorter services could turn into a debate with time-based pricing. If you finish a cut 5 minutes earlier than usual, do you give the customer a discount? Does the customer hassle you about the start time even though their appointment time is different from the start time?...consider all of this before making your decision.
  • Do not specialize right away in your career. You should take time to learn the basics of a wide variety of work because you may not know how much you will love and be happy doing a service you never imagined!

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The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.


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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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About your host

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Robert Hughes

“I THINK HAIRSTYLISTS ARE THE COOLEST, NICEST, AND MOST FUN GROUP OF PEOPLE ON THE PLANET! I AM PASSIONATE ABOUT USHERING IN AN EMPOWERED-STYLIST FUTURE, AND I ABSOLUTELY LOVE GETTING STYLISTS FROM ALL WALKS OF LIFE TOGETHER IN A NON-COMPETITIVE ENVIRONMENT WHERE WE CAN LEARN, LAUGH, AND GROW TOGETHER.”
-Said by ME!
Robert started his hair journey as a kid in rural America offering haircuts on the street to kids in the neighborhood, not realizing, one day, he would find himself working the front desk at a hair salon while in high school. From there, his experience from salon-to-salon has included the front of the house, back of the house, stylist, educator, and consultant. It was during this movement through various salons he developed a passion to empower stylists and educate owners on how to raise the industry standard of excellence, mutual respect, and professionalism amongst stylists, managers, owners, and clients. Robert currently is the General Manager and a Master Stylist at Violet Salon in Georgetown, DC.