Episode 181
New Client Traffic is Going to Tech Savvy Salons; Level Up Now | Scott Moon | Founder, Salon S.O.S. | www.SalonSOS.ca
Tune in to hear Scott Moon, Founder of Salon S.O.S tell you why and how to set yourself apart and level up your customer experience!
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KEY TAKEAWAYS:
🔅Consumers are already online looking for reviews, bookings, and other information regularly; they want the same from you.
🔅Utilizing technology in new ways elevates their experience and gives you a current and cool effect that differentiates you.
🔅Picking a booking software is a very personal thing. Each salon has different needs, so there is not just one platform for everyone.
🔅Functionality:
🔅Online booking should sync with your Google or other personal calendar(s) for easy updating.
🔅Booking steps need to be easy, but information needs to be available
🔅You must have automatic confirmations and reminders to the guest; some have the ability to customize the message, and some have the ability to require a client to confirm by clicking or texting back before their appointment date
🔅You want an automated message soon after their appointment to tell them to rebook and/or write a review
🔅You want your online booking system to be able to remember your clients’ nuanced needs
🔅Pre-Visit Consultations: Consult with them before you book so you properly book them for the services they want.
🔅Use your downtime to reach out to clients who are coming in just to say, "Hey, I was just going through my schedule and saw that you have an appointment booked. I thought I'd check in to see if you would be making any changes. If you are, I want to ensure we have enough time to do something new. If you want to see some of my latest inspiration, here is a link ... or if you have some pictures, I'd love to see them!"
🔅If you are not currently charging for virtual consultations, ask your clients for feedback and run a test/pilot.
🔅There is no "one-size-fits-all" solution; get used to designing a strategy, piloting things, & getting feedback before implementing it in full.
MENTIONED IN TODAY’S EPISODE:
👉 Follow Scott/Salon S.O.S. on Instagram, check out his website and more on his episode page.
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