Episode 215
Good, Bad, & Reality of Coaches, Recruiting, & Retaining | Charlene Esoff | Hairstylist + Salon Manager + Coach + Mentor | The Delforge Group, US
Tune in to get insights from Charlene on smart hiring, valuing the right coaches, and building a team culture that keeps your employees engaged and loyal!
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KEY TAKEAWAYS:
🔅Charlene trained as a hairdresser but found a love and passion in management, and later coaching with The Delforge Group out of the UK.
🔅Growth into management started with working at the desk and then doing inventory and more and more duties until she was doing it all!
🔅FRONT DESK: The bigger your salon, the more dedication you must have toward the hiring process. Depending on your size, you may need to hire a person to do the hiring.
🔅FRONT DESK: You MUST have protocols on how to handle people calling out, so you make sure to have coverage. Do not let your employees cancel work just to go to the beach without taking care of your customer’s experience. Protocols must be in place!
🔅FRONT DESK: A deskless option is worth exploring as an expedited check-in process to reduce wait time and enhance your customer's experience. You do not need to think of it as getting rid of the desk, but adding it to your existing model will help you and your business in more ways than you can imagine.
🔅Attracting and Retaining new hires: Make it attractive to work for you via promises. If you want to keep these new hires, keep your promises.
🔅Shopping for a Coach? Beware of scams and large upfront costs with no human support! What do you want? Do you want someone to jump on a video call when you are in need? Or are you a self-learner who needs books, manuals, formulas, etc.?
🔅The top 2 main concerns Charlene has coached Salon Owners on are their financials AND recruiting. New regulations, inflation, and budgeting are always something owners need to pay attention to...
🔅Recruiting has been a challenge; you have to touch base with the local schools everywhere. Ask the teachers to put flyers with QR codes about the salon and ways to apply..
👉Follow Charlene on IG here.
👉Follow The Delforge Group® on IG here.
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