The Start-Up Process, Branding, & Publicity | Darius Davie | Mens Stylist | Co-Founder + Creative Director, Groom Guy

Tune in to learn how to craft a business plan, perfect your pitch, and strategically network your way to success while hearing expert advice on partnerships, press, and storytelling.

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KEY TAKEAWAYS:

🔅Start with a plan. “Before it’s hair, it’s business.” Develop a business plan, understand your brand, and determine who your team and/or support are.

🔅 Put together your pitch and know it intimately.

🔅Use every opportunity to network and share your pitch. Remember, you may be talking to your next investor or partner. Be proactive and strategic in your networking efforts, and you’ll be surprised at the opportunities that come your way.

🔅Partnership requires clear expectations, transparency, and having your lawyers iron out the terms of the agreement.

🔅When pitching to anyone, you want to phrase your value in a way that causes people to ask questions.  This gets you "buy-in" and a chance to dive deeper into your concept at their request.

🔅Make sure you know your audience and pitch when appropriate. Remember, not everyone wants to hear your pitch. Respect their time and interests by understanding who they are and what they need.

🔅“When you tell your story loud enough, someone will hear you.”

🔅Getting press requires good storytelling.  Do you have an interesting story that evokes emotion in others when they hear you tell it?

🔅The Press world is different from the hair world…learn to speak their language and how they work or hire a PR firm to help; that’s what they do. To start, figure out:

1: How are you going to connect with members of the Press?

2: What is your why, and why should people care?

🔅"If you try to shortcut, you sell yourself short."

🔅Success takes time, whether you like it or not...get ready, do the research, network, and do the work.

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The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.